A GESTÃO DE IDEIAS COMO SUPORTE AO INTRAEMPREENDEDORISMO NAS ORGANIZAÇÕES
Abstract
A habilidade de gerar inovação tem se caracterizado como um diferencial para o sucesso e crescimento das organizações. Diante da competitividade, a capacidade de identificar ideias inovadoras tanto internamente, quanto externamente à organização, tornou-se um fator primordial para perpetuar a organização no mercado. As ideias inovadoras são fruto da criatividade dos indivíduos, que necessitam de estímulos e processos que contribuam para a sua geração e desenvolvimento. Este trabalho objetiva contextualizar sobre a importância do processo de Gestão de Ideias como suporte ao Intraempreendedorismo e a geração de inovações nas organizações, frente aos desafios do mundo globalizado, através de uma pesquisa bibliográfica.
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