INNOVATION PROCESS IN THE DIGITAL TRANSFORMATION CONTEXT: FRAMEWORK FOR INNOVATION MANAGEMENT
Keywords:
Innovation Management. Open Innovation. Digital Transformation.Abstract
The conceptual article presents a framework for innovation management in which various actors and sectors are able to interact with each other in favor of the innovation process to create value in the organizations. From the ideia of open innovation are integrated the NUGIN, Lean Startup and Design Thinking methodologies. The indication is that the management actions affect the competitiveness. It is necessary to operate in an agile way in the digital transformation context, involving the interaction of the individual and organizational aspects, through combinations of information technology, organizational communication and connectivity.
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