DIGITAL TRANSFORMATION IN THE PROPERTY LEASE MARKET
DOI:
https://doi.org/10.48090/ciki.v1i1.934Keywords:
Real Estate Market; Property Rental; Digital Transformation; Innovation.Abstract
The Brazilian real estate market has experienced, and still experiences, many
fluctuations influenced by factors such as technology, the economy, society, industry, among
others. This paper aims to understand how the entry of new companies with a totally digital
proposal is reducing bureaucracy and digitally transforming the rental processes in
traditional real estate companies, and what impacts these companies have on traditional real
estate companies. To achieve the desired results, two traditional real estate, five digital real
estate and three market specialists were interviewed, making a total of 10 interviews. A main
trend for the future is that real estate uses a hybrid business model, where they combine
technology with physical service, offering convenience to their clients, whether they are
owners or tenants.
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