DIGITAL TRANSFORMATION IN THE PROPERTY LEASE MARKET

Authors

  • Luíza Machado Silveira de Castro Universidade Federal do Rio Grande do Sul
  • Bernardo Henrique Leso Universidade Federal do Rio Grande do Sul
  • Marcelo Nogueira Cortimiglia Universidade Federal do Rio Grande do Sul

DOI:

https://doi.org/10.48090/ciki.v1i1.934

Keywords:

Real Estate Market; Property Rental; Digital Transformation; Innovation.

Abstract

The Brazilian real estate market has experienced, and still experiences, many
fluctuations influenced by factors such as technology, the economy, society, industry, among
others. This paper aims to understand how the entry of new companies with a totally digital
proposal is reducing bureaucracy and digitally transforming the rental processes in
traditional real estate companies, and what impacts these companies have on traditional real
estate companies. To achieve the desired results, two traditional real estate, five digital real
estate and three market specialists were interviewed, making a total of 10 interviews. A main
trend for the future is that real estate uses a hybrid business model, where they combine
technology with physical service, offering convenience to their clients, whether they are
owners or tenants.

Published

18-11-2020

How to Cite

Machado Silveira de Castro, L., Henrique Leso, B., & Nogueira Cortimiglia, M. (2020). DIGITAL TRANSFORMATION IN THE PROPERTY LEASE MARKET. International Congress of Knowledge and Innovation - Ciki, 1(1). https://doi.org/10.48090/ciki.v1i1.934

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